Our founder, Cristie Zhao was born in Beijing, China and educated in North America from an early age. She began her career in communications at Fleishman Hillard, where she oversaw multiple luxury, automobile and lifestyle brands as an account executive.
In 2013, Cristie joined Samsung as Head of Marketing. In this role, she was responsible for Corporate and Digital Communications, Public Relations, Special Events, Celebrity Service, Social Media and Media Buying on a global scale.
Cristie established RESO Communications in early 2017, a global branding and strategic communications consulting firm based in Beijing. Drawing on her expertise in brand communications, media development, and marketing strategy over the past ten years, Cristie works closely with renowned clients in the fashion, luxury and travel sectors to create bespoke strategies to aim to build on their global recognition and success. Her experience demonstrates a proven track record of collaboratively executing creative, innovative and customised turnkey solutions across a wide variety of international markets.